Will It Play in Peoria?

Collage by the author

“Will it play in Peoria?” Ever since I left the heart of Illinois, this phrase has been a constant rejoinder when I divulge my hometown to new acquaintances.  Strangely enough, during my morning commute from Santa Fe to Los Alamos a few months ago, my own car radio reminded me that not even the sparsely populated mountains of Northern New Mexico can insulate me from that famous idiom:

Will It Play In Peoria? ‘Morning Edition’ Hopes So

The line, made famous by Groucho Marx, dates to Vaudeville. Peoria was a good test – crowds were known for being hard to please. Morning Edition broadcasts live on Friday from Peoria. DAVID GREENE, HOST: Good morning, I’m David Greene. So will it play in Peoria?

The enduring legacy of this saying is surprising given that its roots stretch back to vaudeville era, and subsequently popularized in the 1920s and 30s by Groucho Marx. Known for its particularly tough, working-class crowds, Peoria miraculously became the barometer by which one could measure the universal tastes of the simple folk. In the twentieth century, Peoria would become the beta testers for musical acts and consumer products. Amy Groh, writing for Peoria Magazine, points out that Peorians were the first folks in the country to wear Pampers’ disposable diapers, nosh on the McRib, and guzzle New Coke. It should be noted that the McRib was released in Peoria the same year that I was born.


The McRib

This may explain my vegetarianism.

Of course, Peoria has not only served as a bellwether of national success it has also seen quite a few celebrities play in Peoria before hitting the big time.

Betty Friedan, author of the Feminine Mystique and credited with sparking the second wave of American feminism, was born and raised in the River City. Given the conservative bent of Peoria, it is no surprise that she did not look back fondly on her hometown. When asked where she was born during a PBS interview with Ben Wattenberg, she responded:

I was born and grew up in Peoria, Illinois, which you might say is the middle of the middle of America, what used to be a synonym almost: “hick,” “hayseed” or “will it play in Peoria.” Well, I played in Peoria, but I got out of there.

Richard Pryor grew up in his grandmother’s brothel on the south side of Peoria in the 1940s. Growing up poor in a racially segregated city, Pryor had very little love lost for his hometown. In Furious Cool: Richard Pryor and the World That Mad Him, David and Joe Henry recount Pryor’s interaction with Peoria Journal Star writer Phil Luciano after a show:

Luciano: “Do you have any message for the folks back in Peoria?”

Richard answered in his horror-movie rasp: “Get out!

Recently, Scott Saul penned Becoming Richard Pryor and created the spatial history project, Richard Pryor’s Peoria. After much controversy, Peoria finally honored their native son with a statue at the intersection of State and Washington Street.

Pryor would not be the only comedian Peoria would produce, however, though born in the state of Washington, Sam Kinison was raised in an East Peoria Pentecostal church in the 1950s. The church stood tree blocks from my childhood home on 223 Everett Street.

In a MovieLine Magazine interview from 1990, Kinison recalled his childhood:

Question: Just what in God’s name were you like as a 13-year-old boy in Peoria?

Sam Kinison: The only thing I remember is ditching school and sneaking off to the movies to catch The Graduate, Bonnie and Clyde, and The Wild Bunch. I was a runaway at 15 and took my first job as a busboy at the Peoria Ramada Inn. Later I became a tree planter for $10 a day.”

At the same the Kinison’s were settling into East Peoria, two future musicians were born on the other side of the river in Peoria. Dan Fogelberg, perhaps best known for “Missing You,” and Gary Richrath, lead guitarist and songwriter for REO Speedwagon. Richrath penned the roadtrippin’ tune “Take It On The Run.”

Though both musicians have Peoria roots, their musical careers would be sharpened in Urbana-Champaign at the University of Illinois. Today, you can even cruise your 86 Camaro down REO Speedway, Main Street, in downtown Champaign. Sadly, it wouldn’t be until the musically-confused late 1990s that Peoria would launch another national music act: Mudvayne.

Of course, like many a Midwestern town, Peoria is perhaps best known for its sports figures, specifically in basketball and baseball. Three of the most notable Peorians who played in Peoria are:

  • Joe Girardi, current manager of the New York Yankees
  • Jim Thome, future hall of famer and currently ranks #7 on all-time home run list for major league baseball
  • Shaun Livingston, drafted out of Peoria High School and current member of the Golden State Warriors

Naturally, the city’s most famous motto has been successfully intertwined with Peoria’s prowess and pride in the local sports and rap scene:

Though I am now far removed from sweaty summers on the Illinois River and a landscape of industrial decay, I do occasionally find myself wandering around the deserts of New Mexico humming silently in my head, “I play for Peoria.”

Josh Finnell

Josh Finnell lives in Santa Fe, NM. He's on Twitter @joshfinnell.